¿What is Fashion with Soul?

Have you ever stop and think of where the clothes you wear come from? Who made it? Under what condition do they work? Do they have a decent wage? Or do they make a living?

The accelerated pace at which we live makes it difficult for us to ask ourselves these or other questions about who we are supporting when we buy a piece of cloth.

In firiri we believe in people. We believe in love and deeper feeling towards all human beings, respect for nature. Through this feeling and deep conviction born our Moda Con Alma (Fashion with Soul).

PEOPLE

Each of our cloth carries a beautiful story of life of our people who make the product for you. We want to ensure that they can make a decent living with the upmost respect and human dignity at work place; they can eat and send their children to school and live in harmony. We want you to feel proud supporting our people who puts their soul, hard work, effort with passion making our cloths for you.

NATURE

Buying firiri products means investing in natural raw materials. Cotton, linen, bamboo, all treated with the utmost respect so you can enjoy its essence. Each piece of our cloth brings to your life a bit of Himalayan essence, one of our origins.

SOCIETY

Through firiri project initiatives we have the opportunity to do something different, unique, fair and accountable to people and the environment. We want to empower women and share with you the responsibility to make our society better and fairer place for all.

We share with the world our beautiful stories and the way of living of our people, products and places. We design magnificent experience for you. With our products we want you to feel the difference, to share the spirit and experience the emotion that bringing you joy and the smile that you want in your life.