Sustainable Packaging

Sustainable Packaging made of Nepali rice paper called “Lokta paper”.

For the traditional production of the Nepalese rice paper used in our packaging and labels, no trees are cutdown or destroyed. It is produced in Nepal under fair trade criteria, among them, it preserves an ancestral craft work of the paper craftsmen (by our local artisans), revitalizing the local economy of rural areas dedicated to its production since ancient times. We produce it ourselves in our local and family workshops in Nepal.

This artisan and ecological paper is typical and distinctive in Nepal. The firiri brand labels are made of ecological rice paper in Nepal.

The Nepali rice paper (Lokta paper), has a long tradition and history in Nepal since it has been used since the 12th century in monasteries, manuscripts, offerings in ceremonies. It is an ecological paper dried in the sun, made and dyed by hand with natural dyes from the fiber of Daphne Shrub or Lokta Bush, a non-wood forest product (NWFP). The Lokta shrubs are a reserve of biological resources, proliferate on the slopes of the Himalayan forests between 1.600 and 4.000 meters. In 5 to 7 years they regenerate in a plant of 4 to 5 meters.

For its elaboration fibers extracted from the stem of the plant are used. The plant is collected at the end of winter and the bark is cleaned. Then it is boiled with water for several hours. Next, it is manually beaten with bat, and the sheet of paper is formed. Finally, it is dried in the sun.

The founders of firiri brand Raju and Laura during their visit to workshops in Kathmandu, Nepal, observing the production process of the Nepalese rice paper.

Raju is CEO and founder of the sustainable fashion brand firiri, he is Nepalese by birth, British nationality, a passionate about fashion and sustainability. He comes from the business world, has studied and lived in London for more than a decade, where he studied an MBA in business and has extensive experience in business development, strategy, operations, marketing, logistics and retail. Currently based in Barcelona, specializing in the business and marketing sector.

Laura is lawyer and founder of the sustainable fashion brand firiri. She comes from the legal profession and defends sustainability in fashion. She loves to travel, has studied and lived in Barcelona, Brussels, London, Beijing, Shanghai and Kathmandu. She has specialized in Asian studies, international business law, fashion law, intellectual property and trademarks.