Sustainable Packaging
Sustainable packaging made from Nepali rice paper, known as Lokta paper.
No trees are cut down to produce this paper. It is made in Nepal under fair trade principles, preserving an ancestral craft and supporting the local economy of rural communities.
It is a typical and distinctive material of the country. The labels of firiri are made from this handcrafted paper.
Lokta paper has centuries of history. Since the 12th century, it has been used in monasteries, manuscripts, and ceremonies.
It is made from the fiber of the Lokta plant, which grows on the slopes of the Himalayas between 1,600 and 4,000 meters. It is a natural resource that regenerates every few years.
It is an ecological paper, sun-dried, handmade and dyed with natural dyes.
A handcrafted process, step by step.
The fibers are extracted from the plant stem. It is harvested in winter, the bark is cleaned, and then boiled for hours.
Then it is manually beaten, the sheet is formed, and left to dry in the sun. Each piece is unique.
Raju and Laura regularly visit the workshops in Kathmandu, closely following every part of the process.
Raju, co-founder of firiri, combines his Nepali roots with extensive experience in business, strategy, and marketing after years living in London.
Laura, lawyer and co-founder, brings a vision focused on sustainability, law, and the transformation of the fashion industry.
Together they drive a different way of creating: more conscious, more human.